MSc Digital Marketing Management - University of Wolverhampton, UK

About this course

The MSc Digital Marketing Management is designed for graduates and practitioners who want to enhance their knowledge of modern marketing strategies, tools, and practices. In today’s highly dynamic and digitally focused business environment, technology and innovation play a crucial role in shaping marketing decisions. This programme equips you with advanced skills to succeed in this rapidly evolving field, where organisations increasingly demand creative, digitally skilled marketing professionals.

DURATION

1 year

Award

Master of Science (MSc)

Intake

February & September

APPLY NOW

Why Choose This Course?

CIM Accredited – gain a globally recognised professional advantage.
Develop in-demand skills for identifying and predicting current and future digital marketing needs.
Learn in a digitally focused business context, combining academic insights with real-world application.
Enhance your career opportunities in a growing sector where digital marketing is critical for business success.
Complete in one year with a flexible schedule for students and professionals alike.

What’s Unique About This Course?

Strong focus on digital innovation and entrepreneurial marketing.
Emphasis on practical application through consultancy-style teaching and real-world projects.
Guidance from expert academics and industry professionals, including guest speakers.
Hands-on training in SEO, SEM, social media, analytics, and digital communications.

Course Modules

Module 1

7BE020 Digital and Entrepreneurial Marketing (30 credits)
Analyse, evaluate, and apply digital and social media tools to create integrated marketing strategies for SMEs or start-ups.

Module 2

7MK034 Digital Marketing Communication (30 credits)
Understand how digital marketing communication concepts and techniques apply in online contexts, with a focus on content creation, social media, and campaign strategy.

Module 3

7MK033 Search Engine and Social Media Marketing (30 credits)
‍Gain hands-on expertise in SEO, SEM, social media strategy, keyword research, paid ads, and analytics while working with real-world tools and case studies.

Module 4

7MK032 Strategic Marketing Management (30 credits)
‍Explore marketing decision-making, organisational environments, and the role of strategic analysis in shaping long-term marketing plans.

Module 5

7MG001 The Masters Research Project (60 credits)
Undertake an advanced-level dissertation based on independent research, demonstrating critical understanding of research methods and their application in marketing.

Potential Career Paths

Graduates of the MSc Digital Marketing Management can pursue roles such as:

Digital Marketing Manager
Marketing Analytics Lead
Performance Marketing Lead
Social Media Strategy Manager
E-Commerce Marketing Manager
Digital Marketing Executive
Marketing Analyst
Specialist Marketing Consultant

Entry Requirements

An Undergraduate Honours Degree (2:2 or above) from a UK university (or overseas equivalent), OR a professional qualification and/or experience equivalent to this level.
Applicants without these qualifications but with significant management experience may also be considered. Admission in such cases will be based on prior learning and ability to benefit from the programme.
All applicants must pass an interview.
English Language Proficiency: IELTS 6.5 (with a minimum of 6.0 in each component) or equivalent.